D.N.A. — Discovering New Adventures
Our Company

A production foundation.
A connected future.

Founded through the vision and production expertise of BlackLantern Media, established in 2010, D.N.A. has evolved into an independently established LLC focused on interactive technology, digital competition, and live experiences.

Our beginnings

A family-run production.

DNA is a family-run production. We know that we have the remedy to ensure that we touch the souls of as many people as humanly possible. Our productions work to make everyone feel whole by tapping into their human potential, so they can discover their own magnificence.

Meet the founders

Daaimah Waqia & Siraj Fowler

Daaimah Waqia
Co-Founder/CEO

Daaimah Waqia

Visionary entrepreneur and creative director with 15+ years in multimedia production, youth programming and STEAM-based educational design. Founder of D.N.A. and BlackLantern Media.

Daaimah on LinkedIn
Siraj Fowler
Co-Founder/COO

Siraj Fowler

Multimedia producer, certified drone pilot and operations strategist. Oversees production logistics, event lighting and business systems integration for all company divisions.

Siraj on LinkedIn
The connected world

Technology. Competition. Production.

D.N.A.’s working mobile application anchors an expanding digital-and-physical competition ecosystem. BlackLantern Media brings professional production capabilities, while Yes Ma’am Community Initiatives carries the nonprofit community mission.

Distinct organizations. Connected expertise.

Know who does what.

D.N.A. / Established 2020

Discovering New Adventures, LLC

The app, digital competition, obstacle courses, and live experiences. Subsequently structured as a separate LLC.

Explore D.N.A. experiences
BlackLantern Media / Established 2010

Production expertise

The parent and founding production company that financed and produced D.N.A.’s app, show, equipment, and obstacles. A distinct LLC providing professional media services.

BlackLantern capabilities
Yes Ma’am Community Initiatives

The nonprofit mission

A separate nonprofit that evolved from a food-service and catering effort into community and youth programming and charitable support.

Visit YMCI